Introduction. The article analyzes the main theses of the institutions of globalization about the population of the Earth over the past decade from the point of view of ideology and propaganda. The object of research of this work is the modern society. The subject of the research is the phenomena that arise in the emerging paradigm of sustainable development: new values, ideology and communication. The purpose of the study is to analyze and forecast the development of public institutions with a forecast horizon up to 2100.

Materials and methods. As the material for the analysis, the following methods are used: the report of the Royal Society of London 2012 “People and the Planet”, the report of the Club of Rome 2018 “Come On!”, the report of the Davos WEF 2020 “COVID-19. The Great Reset”. In this article, the research is carried out by historical, comparative and analytical methods. The collected analytical data is extrapolated to obtain forecasts within the stated horizon.
Results of the study. The study with a high degree of accuracy allows us to make a short- and medium-term forecast of the development of globalization; examines the bifurcation points in detail.

Discussion. Have been investigated the report “People and the Planet”, the report “Come On!”, and the report “COVID-19. The Great Reset”. The data from these reports are compared with other researches in this field. Previously, these reports have not been studied comparatively, which is a certain scientific novelty.

Conclusion. The results obtained allow us to speak about the formation of new values, ideology, and communication offered to the world by global institutions and the policy resulting from this new paradigm. The risks and prospects of the new paradigm for Russia are assessed.

Key words: environmental protection, environmental security, environmental propaganda, consumption, sustainable development, overpopulation, failure of neoliberalism
10.56429/2414-4894-2021-37-3-19-36