Introduction. The article analyzes higher education as an important component
of the “soft power” of the Russian Federation, in particular, it pays attention to
the potential for the attractiveness of Russian education on the international arena.
The main tools for attracting students which are implemented by Russia are consi
dered on the case study of the Republic of Armenia.
Materials and methods. The data of the UNESCO Institutes for Statistics,
the Institute for International Education are used. The indicators of the Russian and
foreign universities are analyzed, educational programs in Russia and other states
(USA, Great Britain, Germany, Japan) in Armenia are compared. The comparative
and analytical methods are used in the research.
Results of the study. The key institutions and instruments of the “soft power”
of the Russian Federation in the field of higher education are identified, their acti
vities in Armenia are analyzed, strengths and weaknesses are revealed.
Discussion. The main directions that contribute to increasing competitiveness
of the Russian higher education have been identified.
Conclusion. The Russian “soft power” policy evaluation in the field of higher
education in Armenia is carried out, the need for the development of strategic coo
peration with the republic is revealed. The research results can be used in the analysis
of the “soft power” potential in other Transcaucasian countries and CIS.
Key words: “soft power”, higher education, Russia, Armenia, CIS.
10.56429/2414-4894-2022-40-2-56-68